Privacy Policy
Effective Date: October 21, 2026
Wallingford’s Inc. (“Wallingford’s,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit www.wallingfords.com (the “Website”), contact us, inquire about our products, or communicate with us through other business channels, including text messaging.
1. Information We Collect
We may collect the following categories of information, depending on how you interact with us.
Information You Provide Directly
When you contact us, request a quote, ask a product question, or submit information through our Website, we may collect:
- Name
- Company or business name
- Email address
- Telephone or mobile phone number
- Mailing address or other location information
- Product interests and purchasing inquiries
- The contents of messages, questions, and requests you submit
- Other information you voluntarily provide
Information Collected Automatically
When you visit our Website, we or our website service providers may automatically collect certain technical and usage information, including:
- IP address
- Browser type and operating system
- Device information
- Pages visited and links clicked
- Date, time, and duration of visits
- Referring websites and general Website usage data
Cookies and Similar Technologies
Our Website or its service providers may use cookies and similar technologies to support Website functionality, understand how visitors use the Website, improve performance, and maintain security.
You may be able to manage cookies through your browser settings. Disabling certain cookies may affect Website functionality.
2. How We Use Your Information
We may use the information we collect to:
- Respond to questions, product inquiries, and customer service requests.
- Provide information about our forestry equipment, tire chains, tracks, saw chain, and related products.
- Respond to quote requests and assist with sales inquiries.
- Communicate with customers, dealers, and business contacts.
- Send and respond to customer service text messages when appropriate consent and other applicable requirements are satisfied.
- Operate, maintain, and improve our Website and business operations.
- Monitor Website performance and troubleshoot technical issues.
- Protect against spam, fraud, unauthorized access, and other security threats.
- Maintain business records and fulfill contractual or legal obligations.
We use personal information for purposes consistent with this Privacy Policy and applicable law.
3. How We Share Your Information
We do not sell your personal information for monetary consideration. We may disclose personal information in the following circumstances:
Service Providers
We may provide information to service providers that perform services on our behalf, such as Website hosting, information technology, security, communications, and customer service support. These providers may use the information only as permitted by applicable agreements and law.
Business Communications
When necessary to respond to your inquiry or fulfill a request, we may share relevant information with appropriate personnel or service providers involved in addressing that request.
Legal Requirements and Protection
We may disclose information when reasonably necessary to comply with applicable laws, regulations, legal processes, or lawful requests; protect our rights and property; investigate suspected fraud; or safeguard the security of our Website, business, and users.
Business Transfers
Information may be disclosed as part of a merger, acquisition, reorganization, or transfer of business assets, subject to applicable law and any required protections.
SMS Privacy and Consent — Important
By initiating a text conversation, you are requesting a response to your customer service inquiry. Message frequency varies based on your inquiry. Message and data rates may apply. Reply STOP to stop receiving messages or HELP for assistance.
Text messaging originator opt-in data and consent will not be shared with any third parties or affiliates. We do not sell, rent, transfer, or provide SMS opt-in information or consent to third parties or affiliates for their own marketing or promotional purposes.
This restriction applies specifically to mobile phone numbers collected for text messaging, text messaging consent, and related opt-in records. It does not prohibit the limited use of messaging service providers necessary to deliver and support our text messaging services, where permitted by applicable requirements. Such providers may process information only as necessary to provide those services or as otherwise permitted by law.
SMS opt-in data and consent are not shared with third parties or affiliates for any other purpose.
4. Customer Service Text Messages
Wallingford’s Inc. uses text messaging for customer service communications, such as responding to customer questions, product inquiries, and support requests. Our customer service texting program is not intended for marketing or promotional messages.
How Customers Initiate Text Conversations
Customers may initiate a text conversation by sending a message to our designated business texting number. By texting us, customers initiate a conversation related to their inquiry. We use the phone number and message content to respond to and manage that request.
Message Frequency and Rates
Message frequency varies depending on the nature of the customer’s inquiry. Message and data rates may apply, depending on your mobile carrier and service plan.
Opting Out
You may reply STOP to opt out of further text messages from our texting program. You may also contact us directly to request assistance with your messaging preferences.
Help and Support
Reply HELP for assistance, or contact Wallingford’s Inc. using the contact information provided on our Website.
No Marketing Use
Customer service text messaging information is not used to send promotional or marketing text messages. We do not share text messaging opt-in data or consent with third parties or affiliates for their own marketing or promotional purposes.
5. Third-Party Websites and Services
Our Website may contain links to third-party websites, manufacturers, brands, or other external resources. These websites and services may have their own privacy policies and data collection practices.
Wallingford’s Inc. does not control the privacy practices of independent third parties. We encourage you to review their privacy policies before providing information directly to them.
6. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, respond to inquiries, maintain business records, support our operations, resolve disputes, and comply with applicable legal requirements.
Retention periods depend on the type of information and the reason it was collected. When information is no longer needed, we take reasonable steps to delete it or dispose of it securely, subject to applicable legal obligations.
7. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.
However, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security.
8. Your Privacy Rights and Choices
Depending on your location and applicable law, you may have rights concerning your personal information, including the right to:
- Request access to personal information we maintain about you.
- Request correction of inaccurate information.
- Request deletion of personal information, subject to applicable exceptions.
- Request information about how we collect, use, or disclose personal information.
- Opt out of certain data processing activities where applicable.
- Appeal certain privacy-related decisions where required by law.
To exercise an applicable privacy right, please contact us using the information provided in Section 12. We may need to verify your identity before processing a request.
We will respond to requests in accordance with applicable law.
9. Email and Other Communications
If you contact us by email, telephone, text message, or Website form, we may use your contact information to respond to your inquiry and provide related business communications.
Our customer service SMS program is intended for responses to customer inquiries and support requests, not promotional messaging. Any future use of contact information for a different purpose will be handled in accordance with applicable law and any required consent.
10. Children’s Privacy
Our Website is intended for a general business audience and is not directed toward children under 13. We do not knowingly collect personal information online from children under 13. If we learn that we have collected such information without appropriate authorization, we will take reasonable steps to delete it as required by applicable law.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, Website features, technology, or applicable legal requirements.
When we make changes, we will revise the Effective Date at the top of this page. We encourage you to review this Privacy Policy periodically.
12. Contact Us
If you have questions about this Privacy Policy or wish to submit a privacy-related request, please contact:
Wallingford’s Inc.
Website: https://www.wallingfords.com
Please use the contact information provided on our Website to reach us regarding privacy questions or requests.